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September 4, 2008

Arkansas’ Image Problem

Filed under: Destinations — anne @ 12:26 pm

It seems the state of Arkansas suffers from a “dreary” image (saw this in USA Today today).

But it turns out, that image is fixed in the minds of people who have never visited the state.

For these “non-visitors”, Arkansas ranks low in the very things tourists are looking for, including nightlife, entertainment, and interesting cities. But, wait! When people DO visit, well, hold onto your hat: according to a consultant to the state, when people actually get to Arkansas, “you are overdelivering on people’s expectations by a huge margin.”

Okay, but how to get them there - how to fix the image? I know - why not just change the state’s name? Instead of Arkansas, how about something like, oh, I dunno, maybe…New York?
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