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  • September 12, 2008

    Please Stow Your Ad on the Overhead Compartment

    Filed under: Spirit — mike @ 5:59 pm
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    More news from the airline industry advertising front. We just saw Air New Zealand buy up some ad space on bald heads, and now on the other side of things, Spirit Airlines will be selling ad space on their overhead bins.

    Yep, the old “reaching a captive audience” creed of advertisers everywhere is coming back to haunt air travelers everywhere. We’ve already seen pizza ads on the ground below busy flight routes and ads on tray tables.

    No news if Spirit’s marketing folks (you know the ones who brought us the MILF Airfare Sale, the WTF Airfare Sale, and other such exercises in subtlety) will have any say on which ads will be placed on the overhead compartments.

    I can’t help but feel Don Draper and the characters of Mad Men would be very disappointed by this move.

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